TELLING YOUR STORY
Bobbi Murray is a writer and multi-platform communications specialist skilled at creating clear, accessible content and compelling narratives to effectively tell your story.
“to present our arguments in ways that would be comprehensible to people who don’t spend their days reading economics textbooks.”
As a journalist, Bobbi has written for the LA Weekly, The Nation and Los Angeles magazine and was a staff writer at the Los Angeles Daily Journal. She honed her research and writing skills covering police reform, animal welfare issues, health care, economic issues work and litigation. Bobbi’s journalism background, along with extensive organizational and media contacts in Los Angeles, enhances her ability to shape and place stories.
Bobbi’s communications work is backed by a long-time organizing background and work with such organizations as Medical Aid for El Salvador, the Coalition for Humane Immigrant Rights Los Angeles (CHIRLA) and Coalition LA. She began her career as a tenant organizer with the Orange County Renters Association.
Contact Bobbi for:
- Communications strategy
- Media outreach and pitching
- Website content creation and social media support
- Shaping message and talking points
- Developing spokespersons for testimony and for media interviews
Bobbi has garnered coverage and created materials and cultivates spokespersons for the Clean Up Green Up LA environmental justice initiative—a policy to reduce pollution in three LA toxic hotspot neighborhoods and provide economic support for local businesses there. Bobbi scripted and stage-managed the summer 2013 event at LA City Hall that celebrated two successful City Council votes in support of Clean Up Green Up.
In November 2012, an election year, the media landscape was crowded--but Bobbi got journalists and editors to notice and report on the work of California Calls, an innovative statewide grassroots voter turn-out organization. The Los Angeles Times, Huffington Post, Beyond Chron and other outlets covered California Calls’ successful get-out-the-vote methods in some of the state’s most overlooked and under-served communities.
Working with the USC conference From the Ashes: the 1992 Civil Unrest and the Rise of Social Justice Organizing, Bobbi secured a Sunday Los Angeles Times editorial about the social dynamics behind the 1992 L.A. riots.
Bobbi led the effort to re-launch the website for Communities for a Better Environment, created the structure for the new site and wrote the permanent content.
She was the lead writer for the LA Alliance for a New Economy’s coverage of super-retailer Walmart’s expansion into Los Angeles and other urban markets.
Bobbi holds a second-degree black belt in kenpo jitsu ryu at Zenki Dojo in Los Angeles, where she also trains in Gracie jiu jitsu and teaches women’s self-defense and martial arts.